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The Top 10 Issues in Social Media Monitoring

On Tuesday I’ll be in sunny Boston with Katie Delahaye Payne, Marshall Sponder, Giles Palmer, Amber Naslund and a host of the world’s leading PR/marketing monitoring & measurement experts for...

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Top 10 Tips for Social Media Monitoring

I was recently asked to provide my top ten tips for social media monitoring. It seemed a shame to write them down without sharing them more widely, so, here they are: Know why you’re monitoring – If...

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Customer Service is changing the Social Media Monitoring industry

PR and Marketing departments have been using social media monitoring for for some time, but new research shows that customer service is rapidly catching up. 73% of companies identified Customer Service...

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